Good news, everyone! Enviromedia Social Marketing, located right here in Austin, TX, just came out with a new website called Leanwashing Index.
The labeling lie, because at the end of it, I begin to address this issue of misleading health claims on packaging. Turns out that Enviromedia came up with a handy name for it!
Greenwashing Index, which focuses on ads that make claims about their environmental consciousness and impact.
I highly recommend you check these sites out, register, and start viewing/rating ads! Odds are you'll see some of my comments!