Saturday, March 10, 2012

The lean, green, washing machine

Good news, everyone! Enviromedia Social Marketing, located right here in Austin, TX, just came out with a new website called Leanwashing Index.

This site allows users to post ads for food products and restaurants that make health claims. This really ties beautifully into my post The labeling lie, because at the end of it, I begin to address this issue of misleading health claims on packaging. Turns out that Enviromedia came up with a handy name for it!

Leanwashing was coined after "greenwashing,"and yes, Enviromedia produced Greenwashing Index, which focuses on ads that make claims about their environmental consciousness and impact.

I highly recommend you check these sites out, register, and start viewing/rating ads! Odds are you'll see some of my comments!

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